The value of any company's CRM will be directly dependent on whether your team has access to the relevant information for them, and enables them to do their daily tasks effectively and efficiently. As the average company now uses more than 20 different software solutions in their tech stack, and many of those handle customer data, integrations are a key success factor for your CRM implementation.
This is specially important for companies in the software industry, as your most valuable data is usually in your own systems, and no integration platform will be compatible out of the box.
In this article, I will explain the different approaches you can take to integrate your software into HubSpot CRM. I will present what method is relevant based on your goals, and give an overview of the pro's and con's of each method. For complex cases you may also consider to use several of these methods together or as separate integrations.
The different methods I will cover are: HubSpot Forms and form submission API, webhooks in HubSpot workflows, Private app integrations, and Public app integrations.
I will not discuss ready-to-install integrations from the HubSpot App marketplace here, but for...
