Sales reps waste a shocking amount of time chasing bad contacts due to poor data quality.
A big culprit is incorrect phone numbers.
But I have never encountered a company that has a structured way to deal with this.
But each time you dial a wrong number or generic line, you’re flushing away your most precious resource: time.
With no clear way to prioritize leads, it’s easy to end up with a one-hour call block that yields just 5 dials instead of the 30–40 you need to aim at to maintain high prospecting efficiency and a healthy top of funnel.
So how do you increase the effectiveness of your call block?
One thing is for sure, it's not by going into your CRM, starting from the top, and mindlessly work through a list of contacts with no plan or prioritization.
My preferred way is a combination of lead scores and tags (for visualization).
With this system, reps would have access to a database of ranked prospects...
