At Hubex, we're quite obsessed over building a lean and effective team.
Both for us, and enabling our clients to do the same.
A big part of this is helping each team member spend more time on their highest-impact work and less time on everything else.
But last week, I almost got caught up doing exactly the opposite.
We're currently using AI for prospecting in our outbound outreach.
However, tools like Clay only find contacts for about 50% of the accounts we're interested in, meaning some manual research is unavoidable.
And since getting banned from LinkedIn isn't my idea of fun (even if it's just a 1% chance, that's a risk I'm not willing to take), some elbow grease is needed.
Initially, I planned two "power hour" blocks each week to manually prospect contacts on LinkedIn.
I'd pull up accounts from our HubSpot CRM, use the LinkedIn handle we already had, and enrich the account using the Surfe plugin.
But then I caught myself.
This is not what I should spend my day doing.
Delegate the low-impact tasks
Instead, we could easily delegate this to a Virtual Assistant (VA), freeing my time for higher-impact tasks that better utilize my skillset.
Back when I was an intern at an...
