It is becoming more and more difficult even for smaller companies to ignore the need for strict routines in CRM systems and marketing activities to comply with international regulations like GDPR and marketing communication laws.
I will dive into the practical elements of how you can understand and properly implement privacy and GDPR settings in HubSpot, and ensure you are gathering proper data and documentation in the process.
First of, let's begin by identifying the three topics that needs to be addressed, and how they are related to each other: Data protection, Data privacy, and Communication privacy.
What is Data Protection?
When we hear data protection, we often associate it with GDPR, also known as the "General Data Protection Regulation". GDPR is a European legal framework for data protection, and applies to all companies doing business in the EU or EEA regions.
The subject of data protection is about preventing unauthorized parties from accessing information. Personal information is typically the main focus in this context, while "sensitive data" like financial or health related information has even stricter requirements for storage and protection.
Data protection...
