In this guide, I’ll walk you through creating a close rate report in HubSpot CRM.
By the end of this guide, you’ll have a clear, actionable report that accurately reflects your close rates for leads and deals, enabling you to make informed decisions to optimise your sales process.
The challenge
Accurate close rate reporting is essential, but many companies face issues such as:
- Zombie pipelines: Accumulating deals or leads that remain open for extended periods without progress, which distorts your close rate metrics.
- Inflated close rates: Including open leads in your calculations can lead to misleadingly high close rates.
- Lack of trend analysis: Without proper reporting, it’s challenging to track performance over time or identify patterns.
The solution overview
We’ll set up a close rate report in HubSpot that:
- Focuses on closed leads: Calculates close rates based solely on leads that are eitherconvertedordisqualified.
- Provides both trend and snapshot views: Offers a comprehensive understanding of your sales performance over time.
- Is replicable for deals: The same methodology can be applied to deal objects.
Let’s dive into the step-by-step process.
Video walk-through
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