Articles by Andreas Kongstad

Andreas Kongstad

Andreas specialises in uniting marketing, sales, and customer success teams on HubSpot CRM. With a deep passion for cultivating a vibrant European tech ecosystem, Andreas focuses on empowering B2B tech SMEs to innovate, scale, and lead globally. Drawing from extensive experience in building scalable revenue systems, he shares actionable insights on rapid growth acceleration, building exceptional teams, and minimising operational inefficiencies. Through his leadership at Hubex, Andreas is committed to helping companies achieve a leaner, easier, and more profitable growth journey.

Performing a cohort analysis to evaluate close rates based on deal age in HubSpot: A step-by-step guide

Understanding the health of your sales pipeline is crucial for accurate forecasting and...

Creating an accurate close rate report in HubSpot: A step-by-step guide

In this guide, I’ll walk you through creating a close rate report in HubSpot CRM.

Identifying and addressing a zombie pipeline in HubSpot: A step-by-step guide

A common issue that can arise is the development of a “zombie pipeline” filled with...

Synchronising lifecycle stages and lead statuses in HubSpot CRM: a step-by-step guide

In this guide, I’ll walk you through automating the synchronisation between the lead...

Optimising account-based lead routing and assignment in HubSpot CRM: A step-by-step guide

You’ve optimised your marketing campaigns, and now you’re seeing an influx of inbound...

Setting up an effective inbound lead engagement structure in HubSpot CRM

You’ve just received a surge of new inbound leads. Your sales team is eager to engage,...

How does the time to close impact the close rate on deals?

You’ve just engaged with a hot prospect. You're confident, the conversation is flowing,...